The ASU VentureX – Startup Certificate is designed for aspiring entrepreneurs and innovators who want to transform ideas into viable, high-impact ventures. Through a structured, evidence-based approach, participants learn how to apply innovation frameworks, validate ideas in real markets, and communicate value effectively to stakeholders and investors.
This certificate emphasizes practical entrepreneurship, combining innovation management, lean startup principles, and real-world pitching skills.
This Course is not for Academic Credit
How to apply the 7 Cs of innovation management to venture development
Lean startup methodologies for rapid experimentation and validation
Marketplace engagement strategies to create real value
Evidence-based pitching techniques for startups and new ventures
This certificate includes a handful of modules that include short videos, readings, and an optional worksheet to test your knowledge of the material.
Innovation Foundations
Introduction to the 7 Cs of innovation and entrepreneurial mindset
Lean Startup & Market Validation
Customer discovery, testing assumptions, and value creation
Business Models & Value Propositions
Designing scalable and sustainable ventures
Pitch Development & Delivery
Crafting and presenting evidence-based pitches with ROI focus
By the end of this certificate, students will be able to:
Leverage the 7 Cs of innovation to practice entrepreneurship effectively
Apply lean startup and market engagement methods to create value
Design and deliver compelling, evidence-based venture pitches
Upon finishing this certificate, students will receive an online certificate of completion.
Brent Sebold
Dr. Brent Sebold is Arizona State University’s Hool Coury Law Professor of Entrepreneurship and director of Entrepreneurship + Innovation @ the Ira A. Fulton Schools of Engineering. Brent is an expert faculty designer and administrator of university-based entrepreneurship and innovation programs. Brent’s expertise also includes the design and leadership of impactful engagement programs for dynamic affinity groups, including founders, universal learners, and social wellness enthusiasts.
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